Ponybuy Product Category Analysis & Optimization Strategy in Spreadsheets
2025-04-28
By systematically analyzing Ponybuy's procurement category data in spreadsheets and aligning with market trends, this report outlines data-driven strategies to optimize product offerings for enhanced sales performance.
1. Spreadsheet-Based Category Performance Analysis
| Metric | Top Category A | Category B | Low-Performing C |
|---|---|---|---|
| Sales Share (2023) | 38% | 22% | 5% |
| YoY Growth | +24% | +8% | -12% |
| Profit Margin | 32% | 18% | 9% |
Key Findings:
- Category A demonstrates consistent high growth (24%) with premium margins (32%)
- Category C shows negative growth
- Cross-category analysis reveals 46% of SKUs contribute only 11% of revenue